Can someone answer me simple question? When did 5 year olds become the target for car advertisers? I'm just asking because the latest round of car adverts seems to consist of ads aimed at kids in their first year of school. Is it a subliminal effort to get kids putting pressure on Mums and Dads doing the school run to buy these cars? I'll give 3 examples, 2 of which are blatantly stupid adverts with background tunes you'd be lucky to hear in a modern day nursery school. The Audi Q5 advert with its irritating and baby-ish 'gonna go riding in the car car' tune The Land Rover Ad with some sort of Scat jazz shite in the background filmed in stop/start motion. The Ford Kuga advert, where the town is covered in paper and the earworm 'bong, bong' tune echoes in the foreground. And some idiot got paid to come up with this stuff. What did the agencies do.....recruit some kids in their playtime by wrenching them away from their Dairylea Dunker lunches with bags of Jelly Babies and ask them to draw some pictures and sing a song for the TV? Did the kids actually film the the Land Rover ad on a school video camera?
Please tell me if there any other ads as TV destroyingly irritating as these? I'm hoping that writing this is cathartic in some way but I fear I'm just giving myself 3 earworms for the day. They make me long for the days when cars were advertised by driving at high speeds on non-existent empty roads surrounded by mountains and lakes (actually go to Skye...they do exist there). Anything but these please!!!!
Apparently they call the ad designers 'creatives' in the industry. I have several other names for the twats who thought these ads were in any way relevant, innovative or attractive.
Mentals.
Fuckwits.
Morons....
...immediately spring to mind.
Later, GJ
4 comments:
It's an underhanded advertising ploy that has been going on for years and of course started in the USA. Based on the rationale that the younger you create your brand lovers the more chance there is of them sticking with you in the later years. I read a book on it some time ago.. Kids are way more impressionable than adults so the younger you get them suckered in you've got custom for life. Cunning Stunt...
My view on life has suddenly got dimmer. Thanks .......so they should be prefixed with the word 'exploitative' then. Bastards.
Hmmmm, it is an interesting concept isn't it this old brand loyalty thing. I can see how the "start them young" thing works too. However aren't we also missing the point, even the fact that you're outraged and talking about it here (and no doubt down the local..! ) falls into the advertisers trap.... the whole "there's no such thing as bad publicity" argument..?
Surely the best recourse we have as (slightly) responsible members of society is to ignore these blatant attempts at suggestion and consign them to the ignominy they surely deserve..?
@ foxsden.....in one small article Charlie summed up exactly how I feel about politicians, especially the toady, weak willed, vote grabbing tossers we have now.
Thatcher really castrated this country......
The light dims further.....
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